Brand guidelines design, as a story people actually open
We turn your brand into a one-minute, tap-through story, like Instagram stories but on your own link. It covers who you are, your promise, colours with tap-to-copy codes, fonts, how you speak and logo rules, plus a logo pack to download. Send it on WhatsApp and it gets read.
Updated- Team in Jaipur, India
- MSME & GST registered
- Live product demos you can try
Most brand guidelines design ends as a forty-page PDF or a PowerPoint that nobody opens twice. The printer never sees it, the video editor guesses your colours from a screenshot, and the new sales hire writes captions in a voice that is not yours. The problem is rarely the content. It is the format: a document built for a laptop, sent to people who live on their phones.
A brand story fixes the format. It is a web link that opens full screen on a phone and plays like Instagram stories: twelve short cards with progress bars, tap right for the next card, hold to pause. Each card carries one idea — your promise, your colours, your fonts, how you speak, how to use the logo — and anyone who needs the detail swipes up for the full rule. Designers can switch to a single scrolling page.
You can try ours before you talk to us. Ezibell Tech’s own brand story is live: tap through it on your phone, copy a colour code, download the logo pack. Your version gets the same build, written around your business, your logo and your customers, on a link you can share with your team, freelancers, printers, agencies and AI design tools.
What your brand story includes
An opening that sounds like you
An animated logo reveal and one line that says who you are, so the first three seconds feel like your brand rather than a template. It is the card people see when the link previews on WhatsApp.
Who you are and your promise
Your story, what you stand for and the promise customers can hold you to, written in plain words and short sentences. We draft it from a call with you and your existing material, then refine it with you until it reads true.
Who it is for
The customers you serve and what they care about, shown as simple groups. It keeps everyone who writes or designs for you pointed at the same people, from the Instagram caption to the visiting card.
Colours with tap-to-copy codes
Your palette with names, HEX and RGB codes, and a rule for each colour: which one leads, which one is only for buttons, which one is a small highlight. Tapping a colour copies its code, ready for Canva or a designer.
Fonts and how to use them
Headline and text fonts shown live, the weights to use, sizes for screens, the free alternatives in Canva, and a fallback when the font is not available. If your fonts are not settled, we propose a pairing that suits your logo.
How you speak: say this, not this
Real example lines side by side: what to say and what never to say. It is the card that keeps captions, WhatsApp replies and ads in one voice, including Hindi or Hinglish if that is how you talk to customers.
Logo rules and a logo pack
Clear space, smallest sizes, which version to use on light and dark, and the mistakes to avoid (stretching, recolouring, effects), shown visually. A download button gives your logo files and colour codes in one zip.
Your brand in use
Small mock-ups of your website header, an Instagram post, a WhatsApp banner and a visiting card, so people see the rules applied. The last card holds your contact details and a share button.
Why a brand story works better than a brand guidelines PDF
Brand guidelines exist to be used by other people: a freelance designer, the shop that prints your banners, the video editor, a new employee, an AI image tool. Those people open things on a phone, in a hurry, usually inside WhatsApp. A PDF made for A4 pages forces them to pinch and zoom; a PowerPoint often does not open at all. So they skip it and guess.
A brand story is designed for that moment. Each card is a single idea that reads in five seconds. The progress bars tell people how much is left, which is why they finish it. The swipe-up detail keeps the rules complete without making the main story long, and the one-page mode gives designers everything on a single scroll. Because it is a link, everyone always sees the latest version; there is no old file circulating.
- Opens instantly from WhatsApp on any phone, with nothing to download
- About a minute to go through; full rules one swipe away
- Tap-to-copy colour codes and a one-tap logo pack
- One link, always current, easy to share with freelancers and agencies
- Works on desktop too, in a phone frame or as a single scrolling page
What we need from you, and what we can create
Most small businesses already have a logo and a rough sense of their colours, but nothing written down. That is enough to start. On a call we ask about your customers, what you want to be known for, how you talk to people and what you never want to sound like. We collect your logo files, any colours or fonts you already use, and examples you like or dislike.
If your colours or fonts are not settled, we propose a palette and a font pairing taken from your logo, with clear roles for each colour, and you choose. We do not invent history, customer numbers or awards for your story; it says only what is true about your business. Where something is a choice rather than a fact, such as your three personality words, we draft options and you decide.
- Your logo files (any format we can work from)
- Colours and fonts you already use, if any
- A short call about customers, promise and tone
- Contact details and links you want on the last card
Brand story with a new website
A brand story pairs naturally with a new website. We settle the colours, fonts and voice first, and the website is built on exactly those rules, so the site, the Instagram posts and the WhatsApp banners all look like one business from day one. The brand story then becomes the brief for anyone who designs for you later.
It also stands on its own. If your website is already live, the brand story documents what you have and tidies up the inconsistencies, such as three slightly different blues, so future posts, print and ads stay consistent.
How we work
- 1Call and collect
A short call about your business, customers and tone, and we collect your logo, any colours and fonts, and examples you like. You get a written plan of the twelve cards.
- 2Draft the words
We write the story, promise, audience, personality and voice examples in plain language, and share them as text first, because the words matter more than the design.
- 3Set colours, fonts and logo rules
We confirm or propose your palette and fonts, assign each colour a role, and prepare the logo versions for light and dark backgrounds plus the downloadable logo pack.
- 4Build the brand story
We build the tap-through story with the swipe-up detail, the one-page mode, tap-to-copy colours and mock-ups of your brand in use, and test it on Android and iPhone.
- 5Review and refine
You tap through it on your own phone and send changes. We refine until every card reads true and looks right.
- 6Publish and share
It goes live on your domain or ours, with a proper WhatsApp link preview, ready to send to your team, freelancers, printers and agencies.
Why teams choose us
Ezibell Tech brand storyOur own brand as twelve tap-through cards: promise, audience, personality, tap-to-copy colours, fonts, voice examples, logo rules and a logo pack. Open it on your phone.Open →
SalonPilot — a brand-led websiteA salon website with its own concept, colours and voice carried through every screen, showing how a clear brand turns into a site customers enjoy using.Open →
ClinicPro — clinic website and softwareA calm, trustworthy clinic brand applied to a full patient website and front-desk software, from colours and type to the tone of every message.Open →
Our stack for this work
What drives the cost of a brand story
We do not publish a price list, because one business needs only its existing brand documented while another needs colours, fonts and voice worked out from scratch. Share what you have and we send a fixed quote.
Documenting a settled logo, palette and fonts is quicker than proposing new colours and a font pairing and refining them with you.
Some businesses have a clear story and tone already; others need us to draft the promise, audience, personality and voice examples from a call.
The standard story has twelve cards. Extra cards, such as product lines, photography style or social media templates, add design and writing time.
A version in Hindi or another language, or Hinglish voice examples alongside English, adds writing and review.
Done together with a new website, the brand work feeds straight into the site and the overall effort is shared across both.
Brand guidelines design: questions people ask
What is brand guidelines design?
Brand guidelines design is writing down how your brand should look and sound — colours, fonts, logo use, tone of voice and key messages — so everyone who works on it gets it right. We deliver it as a mobile brand story: a tap-through link instead of a long PDF or PowerPoint.
How is a brand story different from a brand book or brand deck?
It covers the same essentials, but it is built for phones. Instead of pages or slides, people tap through short full-screen cards like Instagram stories, swipe up for detail, copy colour codes with a tap and download the logo pack. It opens from a WhatsApp link with nothing to install.
Can I see an example?
Yes. Ezibell Tech’s own brand story is live at ezibelltech.com/brand. Open it on your phone and tap through it; your version is built the same way around your business.
Do you design logos?
The brand story is built around your existing logo. We prepare clean versions for light and dark backgrounds and package them for download. If your logo needs work, tell us on the call and we will talk through the options.
What if I don’t have brand colours or fonts yet?
We propose a palette and a font pairing that suit your logo, with a clear role for each colour, and refine them with you. Everything uses free web fonts that are also available in Canva.
Where is the brand story hosted?
On your own domain if you have a website, for example yourbusiness.com/brand, or on a link we provide. It is a fast, simple web page, so it loads quickly on any phone.
Can I update it later?
Yes. Because it is a link, changes such as a new phone number, a new product line or a colour tweak show up for everyone who has it. Tell us what to change and we update it.
How long does it take?
It depends mainly on whether your colours, fonts and story already exist. Documenting a settled brand is quick; working them out with you takes longer. We give you a timeline with the quote after the first call.
Want a brand story for your business?
Tap through ours at ezibelltech.com/brand, then tell us about your business. WhatsApp or call +91 63774 18934, or email team@ezibelltech.com, and we will send a plan and a fixed quote.