From Meta Ads lead to paid shoot — one screen for the whole studio.
ShutterCraft is a CRM and project manager built for wedding and event photographers. Leads land from Meta Ads, convert into projects with a pricing wizard, get assigned to photographers who see only their own events, and finish with invoices, payouts and profit per event.
Why photo studios & event teams lose time and money today
ShutterCraft was designed against the five problems we hear most often — and answers each one.
❌ The pain today
- Leads leak. Meta Ads enquiries sit in a phone inbox and go cold before anyone quotes.
- Quotes are guesswork. Multi-day functions with mixed services are priced in a notebook, GST added later.
- Photographers don't know their schedule. Assignments live in WhatsApp groups; no-shows and double bookings follow.
- Payments are untracked. Advances, balances and team payouts are reconciled at month-end, if at all.
- No idea which events made money. Revenue is known, cost per event isn't.
✅ How ShutterCraft answers it
- Lead pipeline with Meta Ads sync. Sync drops new Meta Ads leads into the list; warm / cold / converted stages, WhatsApp follow-up links and a one-click convert that carries the lead into the wizard.
- Five-step project wizard. Client, function days, services & crew per day, pricing built from the services ticked with CGST / SGST split, advance and milestones, then review with a WhatsApp quote.
- Crew assignment, calendar & portal. Assign crew per event with role and payout, see double-bookings on the shoot calendar, and each photographer's portal shows only their events to mark complete.
- Invoices & UPI QR payments. Per-project invoices with CGST / SGST, amount in words, UPI QR for the exact balance, PDF print and email; record payments by UPI / cash / card / bank with milestone tracking and overdue badges.
- Finance & delivery. Revenue vs expenses and profit per event computed from the real ledger, payouts, editable expenses, CSV export, plus a client gallery-delivery card with status stepper.
The workflow, step by step
Seven hand-offs, zero ambiguity about who owns the next one.
Business logic, end to end
The decision points that keep the day running when things don't go to plan.
See it in action
Real screens from the demo — click any to open it full size, or jump straight into the live UI.









Everything in the box
6 modules on one shared data model — an action on one page shows up on every other.
Leads
- Meta Ads sync adds real leads
- Warm / cold / converted pipeline
- WhatsApp follow-up and quote links
Projects
- Five-step wizard, prices from services
- Milestones with overdue badges
- Client delivery card & stepper
Team
- Profiles, skills, roles
- Aadhaar / PAN documents
- Payouts per event
Shoot calendar
- Month grid from function days
- Double-booking detection per photographer
- Crew load and conflicts panel
Invoices & payments
- UPI QR for the exact balance
- CGST / SGST, amount in words, PDF
- Record UPI / cash / card / bank payments
Finance & portal
- Profit per event from the ledger
- Payouts, expenses, CSV export
- Team portal with own events only
Delivery roadmap
The demo you can open today is Phase 1. Phases 2 and 3 connect it to your data and automate the busywork.
Phase 1 · Front end & flows
- Eleven modules on a shared data store
- Five-step wizard, shoot calendar, team portal
- UPI QR invoices, WhatsApp quotes, real finance
Phase 2 · Backend
- PHP + MySQL (or Django) API
- Real login with role-based access
- PDF invoice generation
Phase 3 · Integrations
- Meta Ads API lead capture
- Client confirmation & congratulation emails
- WhatsApp reminders and payment links
Run your studio on ShutterCraft
We adapt the services list, pricing rules and team roles to your studio and connect Meta Ads lead capture.