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📸 Photo studios & event teams

From Meta Ads lead to paid shoot — one screen for the whole studio.

ShutterCraft is a CRM and project manager built for wedding and event photographers. Leads land from Meta Ads, convert into projects with a pricing wizard, get assigned to photographers who see only their own events, and finish with invoices, payouts and profit per event.

11Modules incl. shoot calendar
2Portals: studio admin & team
UPIQR on invoices & payments
LiveProfit per event from real ledger
ShutterCraft — Photo Studio CRM dashboard

Why photo studios & event teams lose time and money today

ShutterCraft was designed against the five problems we hear most often — and answers each one.

❌ The pain today

  • Leads leak. Meta Ads enquiries sit in a phone inbox and go cold before anyone quotes.
  • Quotes are guesswork. Multi-day functions with mixed services are priced in a notebook, GST added later.
  • Photographers don't know their schedule. Assignments live in WhatsApp groups; no-shows and double bookings follow.
  • Payments are untracked. Advances, balances and team payouts are reconciled at month-end, if at all.
  • No idea which events made money. Revenue is known, cost per event isn't.

✅ How ShutterCraft answers it

  • Lead pipeline with Meta Ads sync. Sync drops new Meta Ads leads into the list; warm / cold / converted stages, WhatsApp follow-up links and a one-click convert that carries the lead into the wizard.
  • Five-step project wizard. Client, function days, services & crew per day, pricing built from the services ticked with CGST / SGST split, advance and milestones, then review with a WhatsApp quote.
  • Crew assignment, calendar & portal. Assign crew per event with role and payout, see double-bookings on the shoot calendar, and each photographer's portal shows only their events to mark complete.
  • Invoices & UPI QR payments. Per-project invoices with CGST / SGST, amount in words, UPI QR for the exact balance, PDF print and email; record payments by UPI / cash / card / bank with milestone tracking and overdue badges.
  • Finance & delivery. Revenue vs expenses and profit per event computed from the real ledger, payouts, editable expenses, CSV export, plus a client gallery-delivery card with status stepper.

The workflow, step by step

Seven hand-offs, zero ambiguity about who owns the next one.

📣
Lead capturedMeta Ads sync or manual entry; warm / cold tagging.Studio admin
🔁
ConvertConverted leads open the wizard prefilled with client and dates.Studio admin
🧮
Project wizardClient, function days, services per day, pricing with GST, review.Studio admin
👥
Assign teamPhotographers and editors per event with role and payout.Studio admin
📷
Shoot & completeTeam marks the event done with remarks from their portal.Team member
🧾
Invoice & collectUPI QR for the balance, record payment, PDF, email.Studio admin
📈
Payouts & profitTeam payouts settled; profit per event on the finance page.Studio admin

Business logic, end to end

The decision points that keep the day running when things don't go to plan.

Lead arrivesMeta Ads / walk-inConverted?Nurture / mark coldstays in pipelineProject wizarddays · services · GST pricingAdvance received?Follow-up reminderquote stays pendingAssign teamper event · payout setEvent completedteam portal · remarksBalance settled?Invoice & emailbalance duePayouts & profitfinance closedyesnot yetnoyesno
StepDecisionRule / alertExceptionDone

Everything in the box

6 modules on one shared data model — an action on one page shows up on every other.

📣

Leads

  • Meta Ads sync adds real leads
  • Warm / cold / converted pipeline
  • WhatsApp follow-up and quote links
🧮

Projects

  • Five-step wizard, prices from services
  • Milestones with overdue badges
  • Client delivery card & stepper
👥

Team

  • Profiles, skills, roles
  • Aadhaar / PAN documents
  • Payouts per event
📅

Shoot calendar

  • Month grid from function days
  • Double-booking detection per photographer
  • Crew load and conflicts panel
🧾

Invoices & payments

  • UPI QR for the exact balance
  • CGST / SGST, amount in words, PDF
  • Record UPI / cash / card / bank payments
📈

Finance & portal

  • Profit per event from the ledger
  • Payouts, expenses, CSV export
  • Team portal with own events only

Delivery roadmap

The demo you can open today is Phase 1. Phases 2 and 3 connect it to your data and automate the busywork.

Completed

Phase 1 · Front end & flows

  • Eleven modules on a shared data store
  • Five-step wizard, shoot calendar, team portal
  • UPI QR invoices, WhatsApp quotes, real finance
Upcoming

Phase 3 · Integrations

  • Meta Ads API lead capture
  • Client confirmation & congratulation emails
  • WhatsApp reminders and payment links

Run your studio on ShutterCraft

We adapt the services list, pricing rules and team roles to your studio and connect Meta Ads lead capture.

📞