A jewellery website priced to the gram, live, and the counter behind it.
Customers see the day’s gold rate and every piece priced from it, with metal, making, stones and GST laid bare, HUID and purity on every piece. They reserve a piece for 48 hours, design their own ring in a 3D studio, plan a Gold Saver, estimate their old gold and book a showroom or video visit. The counter runs it all in the Aurelia CRM: rate board, HUID stock, GST billing, orders and the website inbox. One system, two sides.
- Live prices from the day’s rate board
- HUID, purity and price breakdown on every piece
- WhatsApp-first, made for Indian jewellers
▶ Open live demo
The store website: a rotating 3D jewel beside the day’s gold-rate board, with live prices on every piece.
Most jewellers sell online with
a catalogue PDF and “call for price”.
Six things customers want before they walk in, and what Aurelia does about each.
“Call for price.”
Customers leave because they can’t see what a piece costs today.
Doubts about the bill.
Making charges and GST feel hidden until the invoice.
Hallmark confusion.
Customers don’t know what HUID or 916 means.
The piece is gone.
A customer likes a piece online and it’s sold before the visit.
Custom orders on paper.
Designs are sketched at the counter and estimates are guesses.
“Is my repair ready?”
Calls about repairs, scheme instalments and old-gold value all day.
Bridal to everyday gold. All priced to the gram.
The demo store runs nine collections. Each piece carries its HUID, purity, weight and today’s price.
Same showroom. A very different first visit.
Two sides of one store. Every screen below is live.
Real screens from the demo. Open the website and the CRM side by side: what a customer does on one appears on the other.
From “what’s the rate today?” to “see you at the next festival”.
- Checks the rateLive board and prices on every piece
- Shortlists & reservesWishlist, compare and a 48-hour hold
- Books a visitPieces kept ready on the tray
- Buys at the counterGST invoice with HUID, exchange and vouchers
- Joins Gold SaverDigital passbook and reminders
- Comes backCustom designs, repairs and occasions
A store website and a counter system. Twenty-two pieces.
Store website
Counter CRM
Type your store’s name. Watch the demo become yours.
The store website rebrands instantly with your name, city and colour.
Live in about four to six weeks
Keep your domain. We set it up with your stock, making charges, scheme terms and collections.
Stock with HUIDs and weights, making charges, purities, Gold Saver terms, GST details and staff roles.
Your name, colours, collections and photos or renders, with the Design Studio set to what your workshop makes.
Rate board routine, WhatsApp messages from your number, UPI details and invoices.
Go live on your domain and share the rate board and collections with your customers.
Questions jewellers ask us
Do website prices follow our daily gold rate?
Yes. The shop sets the day’s rates once on the counter CRM and every piece on the website is priced from them, with metal, making, stones and GST shown. The demo uses demo rates.
Can customers reserve a piece online?
Yes. A customer can hold a piece for up to 48 hours; the counter sees the hold, converts it to a sale or releases it, and expired holds release themselves.
We don’t have product photos. Is that a problem?
No. The demo uses 3D renders drawn in the browser. For your store we can use your photos, renders, or both.
Does the website promise returns on Gold Saver?
No. The calculator shows instalments, maturity and grams at today’s rate as per your scheme terms; it is not investment advice.
Is the assistant AI?
In the demo the assistant is rule-based and runs in the browser: it answers rates, prices, repairs and visit questions in English and Hinglish from the shop’s own data, and nothing is sent anywhere. We can add an AI model for freer conversation.
Can we use only the CRM, or only the website?
Yes. Many stores start with the CRM at the counter and add the website later, or the other way round.
How much does it cost?
It depends on your stock size, the features you need and any integrations. Tell us about your store and we’ll send a clear quote after a free consultation.
Looking only for the counter software? See the Aurelia CRM in detail
Show every price with confidence, and bring customers in ready to buy.
See Aurelia with your store’s name on it. A 20-minute call is all it takes.
Or open the live demo first